Engagement
Journey Mapping Engagement
Turn scattered session logs into a readable map of critical paths.
Who it is for
Teams redesigning onboarding, checkout-like flows, or multi-step work inside a business app.
What you leave with
Annotated journey maps with volume, exit rates, and qualitative notes from support or sales where available.
Included
- Selection of up to three primary journeys
- Path reconstruction from event sequences
- Comparison of intended vs observed routes
- Stakeholder walkthrough and map files for internal use
Not included
- User interview recruiting
- UI redesign deliverables
How the work proceeds
- Select Pick the journeys that matter most to revenue or retention.
- Rebuild Assemble typical and outlier paths from behavioral data.
- Present Review maps with the team and flag the highest-friction steps.
Preparation
Identify the three journeys and any known knowns from support tickets.
Constraints
Requires sequential event data; aggregate page views alone are not enough.