Customer Behavior Audit

Who it is for

Product owners, operations leads, and application managers who need a clear picture of customer behavior inside a data-rich business app.

What you leave with

A written audit with prioritized findings, annotated journey maps, and a short brief your team can act on without hiring a permanent analyst.

Included

• Kickoff to clarify goals, audiences, and the application surfaces in scope
• Review of existing event logs, funnel definitions, and naming conventions
• Path and drop-off analysis across the primary customer journeys
• Feature adoption and return-visit patterns for the selected cohorts
• Findings workshop with stakeholders and a written audit pack

Not included

• Ongoing dashboard hosting or software licensing
• Engineering implementation of tracking code
• Paid media or acquisition channel analysis

How the work proceeds

1. Scope Confirm the application, journeys, and questions the audit must answer.
2. Access Receive read access to analytics exports, event catalogs, and relevant product notes.
3. Analysis Trace paths, compare cohorts, and isolate friction that appears in the data.
4. Briefing Walk through findings, answer questions, and leave a prioritised action list.

Preparation

Share admin or export access to your analytics, a short list of critical flows, and one product owner who can clarify intent behind features.

Constraints

We work with the events and logs you already capture. If key interactions are untracked, we will note gaps and recommend what to instrument next rather than invent numbers.